Specific Information
Sign Programs National Survey

10/1/00  

45 states currently have logo signs program.
25 of these states have privatized program.

 
Interstate Logos, Inc. in the 20 states that they administer the logo programs conducted the following survey in the months of June and July 2000. The people doing the survey were stationed at “Rest Stops”, they were careful not to indicate that they worked for the logo companies, with simple safety vests worn.
   
2898 vehicles were surveyed
   
The main emphasis was comparing the advertising effectiveness of the Logo signs compared to Billboards and on Premise signs.
   
  1) When asked what the most effective advertising method they used to locate a business.
 
86% used Logo sign , 12% used Billboards , and 2% used On Premise Signs
  2) When asked how far they would travel to a service
 
(The majority of truckers did not want anything further then the 1-mile distance.)
   
 

Max. of 1-MI.

Max. of 2-MI.

Max. of 3-MI.

Over 3-MI.

GAS

72%

17%

7%

4%

FOOD

64%

25%

7%

4%

LODGING

53%

24%

13%

10%

CAMPING

32%

13%

9%

35%